The Arcola Theatre in Dalston plans to give exclusive benefits to theatregoers who sign up to its new Support Arcola Scheme.
As a charity, The Arcola receives only a quarter of its annual budget from the Arts Council – with the rest of the money self-generated.
Becoming a supporter will help the theatre realise its artistic ambitions and meet the increasing demand for community work, as well as continue nurturing new talent.
Benefits for supporters include priority booking, money off at the bar and access to special events and press nights.
At a launch event for the scheme, Graham Benson, chair of the Arcola’s new development board, said: “What I’ve seen here over the years is a radical, imaginative, thoroughly interesting and comprehensive body of work, challenged by no-one else, especially in London.”
Gary Beadle, who starred in Banksy: The Room in The Elephant in April, added: “The Arcola takes risks with new writers and new plays.”
Find out more about the Support Arcola Scheme here.
Arcola Theatre, 24 Ashwin Street, E8 3DL